| 2025 VOLUME 7, ISSUE 6 NOVEMBER - DECEMBER
Remaining papers are under processing.....
| S.No. |
November - December |
Page No. |
Downloads |
| 1. |
Legal Reconstruction of the Implementation of Village Funds in Realizing Economic Development of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia
Azhar Rashed 1, Prof. Anis Mashdurohatun 2 and Prof. Jawade Hafidz 3
DOI: https://doi.org/10.56293/IJMSSSR.2025.5901
ABSTRACT: Micro, Small, and Medium Enterprises (MSME) have significant potential to become the primary driver
of economic transformation from the perspective of village economic development. To support this need, clear
and measurable regulations are required to direct Village Funds so that their utilization is appropriately targeted.
Although Village Funds have great potential as an instrument to promote village economic growth and MSME
empowerment, their implementation still faces various obstacles, such as unintegrated regulations, low capacity of
village officials, and weak supervision and accountability in budget utilization. The purpose of this research is to
examine the conditions, weaknesses, and formulate legal reconstruction of Village Fund management regulations
in supporting the economic development of Micro, Small, and Medium Enterprises (MSME) in Indonesia. This
research employs a constructivism paradigm with descriptive-analytical research specifications and qualitative
research design. The data types include primary data, secondary data, and tertiary data. Data collection methods
encompass literature study, interviews, and observation, which are then analyzed using a qualitative analysis
approach. Research findings indicate that the legal regulatory framework governing the management of village
funds for the development of the MSME (Micro, Small, and Medium Enterprises) economy in Indonesia is
currently based on Law Number 6 of 2014, as amended by Law Number 3 of 2024, along with its derivative
regulations such as Ministerial Regulation of the Village, Development of Disadvantaged Regions, and
Transmigration (Permendesa PDTT) Number 7 of 2023. In practice, however, a larger portion of the funds is
allocated to physical infrastructure development, while productive sectors like UMKN receive less attention.
Program planning often remains a mere formality. The weaknesses in the regulation of Village Fund management
in supporting UMKN economic development in Indonesia include both technical and substantive aspects. The
absence of specific regulations on systematic MSME development has led to uncoordinated program
implementation. Legal reconstruction of Article 26 paragraph (3), Article 34A paragraph (4), Article 39, Article 72,
Article 87A paragraph (3), and Article 118 of Village Law is expected to optimize efforts toward achieving
MSME-based economic development.
Keyword: Village Funds, Pancasila Justice, MSME, Economic Development, Legal Reconstruction
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01-09 |
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| 2. |
Types of Insider Threats in the Aviation Sector
Gubara Said Hassan & Aaisha Rashid AL Zaabi
DOI: https://doi.org/10.56293/IJMSSSR.2025.5902
ABSTRACT: The aviation sector is a critical component of global transportation and commerce, yet it remains highly
vulnerable to insider threats that can compromise safety, security, and operational continuity. This study explores
and categorizes the various types of insider threats within the aviation industry, emphasizing both intentional and
unintentional actors. Using qualitative research methodology, the paper synthesizes findings from case studies,
incident reports, and regulatory frameworks issued by the International Civil Aviation Organization (ICAO),
International Air Transport Association (IATA), and national aviation security agencies. The analysis identifies
five principal types of insider threats: malicious insiders driven by ideological, financial, or personal motives;
coerced or manipulated employees; negligent or complacent staff; contractors with privileged access; and cyber
insiders exploiting digital vulnerabilities. The study reveals that these threats, which also include sabotage, theft of
intellectual property, fraud, and espionage. are often facilitated by systemic weaknesses such as insufficient
background checks, poor information-sharing, and limited behavioral monitoring. The paper concludes that a
comprehensive, multi-layered security strategy—integrating personnel vetting, cybersecurity, psychological
assessment, and organizational culture—is essential to mitigating insider risks. By mapping insider typologies and
their enabling factors, this research contributes to the development of proactive, intelligence-led aviation security
frameworks that enhance resilience and safeguard public confidence in the global aviation system.
Keyword: Aviation security; Insider threats; Human factors; Airport safety; Cybersecurity; Risk management;
Organizational resilience; ICAO regulations
Download full manuscript....... |
10-19 |
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| 3. |
Digital Natives and Marketing Communication: How Gen Z Responds to Short‑Form Video Content
Dr Evangelia D. Parisi
DOI: https://doi.org/10.56293/IJMSSSR.2025.5903
ABSTRACT: This study examines how Generation Z, as digital natives, responds to short form video content (e.g.
TikTok, Instagram Reels, and YouTube Shorts) in marketing communication. The research investigates behavioral
responses, preferences regarding authenticity and trust, and the impact of short‑form content on purchase
intentions and brand recall. Utilizing a mixed-methods approach a quantitative survey among Gen Z users and
qualitative content analysis of viral short videos, this article identifies key factors that enhance engagement, such as
relatability of influencers, perceived authenticity, entertainment value, and the ability of short videos to deliver
information quickly.
Empirical evidence supports that influencer relatability and trust signals significantly influence purchase intentions
among Gen Z in short‑form video marketing contexts. For example, a study in Indonesia found that influencer
relatability had the strongest effect on Gen Z's purchase intention when engaging with short‑form video
marketing.
In another work, trends on TikTok that are viewed as authentic and trustworthy were shown to have strong
impact on buying decisions of Gen Z.
Furthermore, this study explores how the algorithmic recommendation system and user engagement patterns
affect content reach and retention. Prior research analyzing user engagement with TikTok's recommendation and
video consumption behavior reveals that average attention stability is around 45% even as usage time increases;
users tend to favour content from followed creators over those recommended by the platform.
The findings suggest that short‑form video marketing is most effective when it emphasizes authenticity, aligns
with Gen Z's values, includes creative storytelling, and avoids overly polished or overtly promotional styles.
Implications for marketers include optimizing content strategies for short‑form platforms, emphasizing trust and
creator relatability, and mindful use of recommendation systems.
Keyword: Generation Z, Short‑Form Video, Influencer Relatability, Authenticity, Brand Recall, Purchase Intention
Download full manuscript....... |
20-25 |
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| 4. |
The Impact of Digital Campaigns on Destination Promotion in Tourism
Dr Evangelia D. Parisi
DOI: https://doi.org/10.56293/IJMSSSR.2025.5904
ABSTRACT: This study examines the effectiveness of digital tourism promotion campaigns implemented by public
and private tourism organizations, with the goal of enhancing destination awareness, increasing visitor attraction,
and strengthening place branding. The research explores the strategic deployment of digital marketing tools,
including social media platforms, search engine advertising (e.g., Google Ads), audiovisual content, and official
destination websites.
A mixed-methods approach was employed, combining secondary data analysis, focusing on key performance
indicators such as engagement rates, views, and click-through rates (CTR) with primary research involving
questionnaires and semi-structured interviews with professionals in the tourism and digital marketing sectors. The
findings suggest that campaigns incorporating storytelling elements, emotional resonance, and high-quality visual
content tend to generate greater user engagement and positively influence travel intentions.
The study concludes with targeted recommendations for optimizing digital tourism marketing strategies. These
emphasize the importance of tailoring messages to specific audience segments, integrating innovative digital tools,
and ensuring that promotional efforts remain aligned with the authentic cultural identity and values of each
destination.
Keyword: Digital tourism marketing, Destination promotion, Digital campaigns, Destination branding, User engagement, Destination Management Organizations - DMOs
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26-34 |
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| 5. |
Adapting Barcelona's Digital Tourism Strategy to the Greek Context: A Comparative Case Study on Smart Tourism Transferability
Dr. Evangelia D.Parisi
DOI: https://doi.org/10.56293/IJMSSSR.2025.5905
ABSTRACT: This study critically examines the transferability and adaptation potential of Barcelona's advanced digital
tourism marketing strategies within the Greek tourism context. Employing a mixed-methods approach combining
qualitative case study analysis and comparative evaluation, the research dissects key components of Barcelona's
digital strategy, including multichannel communication platforms, big data analytics, augmented reality
applications, and sustainable tourism promotion. The study identifies the technological innovation, institutional
continuity, and participatory governance as fundamental success factors underpinning Barcelona's digital
transformation. Furthermore, it explores the current digital maturity of the Greek tourism sector, revealing
significant infrastructural gaps, fragmented governance, and limited digital competencies among tourism
stakeholders that hinder cohesive smart tourism development. Despite these challenges, selected elements of
Barcelona’s model are deemed transferable to Greece, provided specific institutional, technological, and
organizational prerequisites are met. The findings underscore the critical need for a coherent national digital
tourism policy, capacity-building initiatives, and sustainable funding mechanisms to support Greece's digital
transformation journey. Ultimately, the paper highlights that effective digital tourism innovation requires strategic
adaptation to local socio-economic and institutional realities, rather than direct replication, positioning Barcelona
as an inspirational model for sustainable and inclusive tourism development. This contribution informs both
policy-making and academic discourse on digital transformation in tourism management.
Keyword: digital tourism marketing, smart tourism, digital transformation, sustainable tourism, Greece, Barcelona, tourism management
Download full manuscript....... |
35-43 |
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| 6. |
GREEN FINANCE AND ENVIRONMENTAL PERFORMANCE ON FIRM VALUE:
MEDIATION ROLE OF PROFITABILITY FOOD AND BEVERAGE COMPANIES
LISTED ON THE IDX
Vennya Christ Angeline 1, Shelfi Malinda 2, Melisa Ariani Putri 3
DOI: https://doi.org/10.56293/IJMSSSR.2025.5906
ABSTRACT: The study aims to examine the effect of Green Finance and Environmental Performance on Firm Value
with Profitability as a mediating variable The panel data model with Path Analysis is used to process data in this study.
The results of statistical data processing on 130 observed samples from 26 food and beverage companies listed on
the IDX for the 2019-2023 period show that green finance and environmental performance have no effect on firm
value. However, environmental performance has a significant negative effect on profitability. The sobel test value
shows that profitability does not mediate the effect of green finance and environmental performance on firm value.
Keyword: Green Finance, Environmental Performance, Firm Value, Profitability.
Download full manuscript....... |
44-54 |
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| 7. |
Brand Development via Digitalization and Social Media Usage in Hospitality Industry: A Theoretical Perspective
*Sergey Zuikin & **Professor Akin Aksu
DOI: https://doi.org/10.56293/IJMSSSR.2025.5907
ABSTRACT: Branding is known over the time as an activity 'to distinguish the goods of one producer from those of
another' (Keller, 2013:30). The word brand finds its origin from the Old Norse 'brandr', which means "to burn".
It is clear that in ancient times farmers were concerned with the necessity to mark their cattle in order to identify
own. As soon as times have changed, the idea to identify own production and differentiate it from competitors is
still in the center of branding activity (Keller, 2013:30).According to the American Marketing Association (AMA)
(https://www.ama.org/topics/branding/ Access date: 21.04.2023), the term 'brand' means a "name, term, sign,
symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of
sellers and to differentiate them from those of competition".
Keyword: Brand development, digitalization, social media usage
Download full manuscript....... |
55-72 |
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| 8. |
Short Elucidating Note 102: Using the conjunctural causality truth table to point out step by
step the possible evolution routes for a shift from deep socialism optimality thinking to fully
conjunctural optimality thinking a la true sustainability markets
Lucio Munoz*
DOI: https://doi.org/10.56293/IJMSSSR.2025.5908
ABSTRACT: If we know the model structure of perfect paradigms, we can create the conjunctural state under which
each of them operates, creating in the process model structure and conjunctural state truth tables. Knowing both
the model structure and the conjunctural state we can state the structure of paradigm shifts from deep paradigms
to true sustainability paradigms, either as a two step shift route or as a one step shift route using both model
variability theory and conjunctural state variability theory. This paper is about framing the model and the
conjunctural state shift from deep socialism to yellow sustainability or true sustainability while highlighting the
main implications of each deep paradigm shift route emphasizing that when the shift takes place the independent
social pareto optimality thinking under which it operates is left behind as it takes higher level of responsibility
either at a step by step shift or by one step shift.
Keyword: Conjunctural state, Model structure, Deep socialism, Red market, Socio-environmental market, yellow
sustainability, true sustainability, conjunctural state, deep socialism pareto optimality state, red market pareto
optimality state, socio-environmental market pareto optimality state, yellow sustainability pareto optimality state,
Download full manuscript....... |
73-85 |
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| 9. |
THE BLASPHEMY CASE IN SOCIAL MEDIA IN INDONESIA: ANALYSIS OF SEVEN POSTULATES IN THE SPACE TRANSITION THEORY IN CYBERCRIME
Widodo
DOI: https://doi.org/10.56293/IJMSSSR.2025.5909
ABSTRACT: The core content of the Space Transition Theory is that a person undergoes a behavioural change when
transitioning between physical and virtual spaces. This research examines whether the seven postulates in the
space transition theory can scientifically explain the 49 offences of blasphemy on social media in Indonesia. This
qualitative research used content analysis techniques to analyse secondary data collected from police investigation
reports, verdicts, and mass media news. This study's results proved that the six postulates were correct because it
could prove that the blasphemy in social media in Indonesia was caused by the transition of offenders from
physical space to virtual space or vice versa, the reason the offenders believe that social media was chosen as the
appropriate means to express the desires, unknown their identity, place and time to commit the more flexible
crime, easy to eliminate traces of the crime and enforcement of cybercrime law in Indonesia has not strict.
Postulate number 7 is not proven valid because the definition, scope, form, and cybercriminal laws constantly
evolve and are enforced in several countries.
Keyword: verification, space transition theory, cybercrime, blasphemy, social media
Download full manuscript....... |
86-98 |
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| 10. |
RECONSTRUCTION OF CRIMINAL LAW POLICY ON RECLECKNESS IN TRAFFIC CRIMES BASED ON THE VALUES OF JUSTICE
Andriyanto 1, Eko Soponyono 2, Bambang Tri Bawono 3 and Prof. Anis Mashdurohatun 4
DOI: https://doi.org/10.56293/IJMSSSR.2025.5910
ABSTRACT: This study aims to analyze the weaknesses in criminal law regulations related to reckless driving in
traffic accidents and to formulate a model for reconstructing just legal policy. The research method used is a
normative juridical approach supported by empirical studies through case analysis, interviews with law
enforcement officials, and a review of doctrine, legislation, and legal comparisons with several countries. The
results indicate that the provisions in the Road Traffic and Transportation Law do not clearly differentiate
between ordinary negligence (negligence) and gross recklessness (recklessness), often giving rise to legal
uncertainty and injustice in the law enforcement process. Furthermore, the policy orientation still emphasizes
retributive aspects, failing to accommodate the values of corrective, restorative, and preventative justice. This
study proposes a reconstruction of criminal law policy by strengthening the normative definition of reckless
driving, categorizing levels of culpability based on risk, updating sanctions proportionate to the impact and
behavior of the perpetrator, and implementing restorative justice mechanisms in certain cases to balance the
interests of victims, perpetrators, and society. This reconstruction is expected to be able to create a legal system
that is fairer, more humane, and more responsive to the dynamics of traffic safety in Indonesia.
Keyword: Policy Reconstruction, Criminal Law, Recleckness, Justice Values.
Download full manuscript....... |
99-106 |
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| 11. |
Factors Determining Saving Intention toward Retirement Lottery in Thailand: From Gambling to Saving
Sarayuth Shewarouengroj 1, Preecha Methavasaraphak 2
DOI: https://doi.org/10.56293/IJMSSSR.2025.5911
ABSTRACT: This research aims to examine the factors that influence saving intention toward the Retirement Lottery
among Thai adults. Based on the literature review, five variables were selected for investigation under the Theory
of Planned Behavior (TPB), attitude toward the Retirement Lottery, subjective norms, perceived behavioral
control, gambling motives, and saving motives. A structured questionnaire was developed using Google Forms
and distributed online. A total of 591 responses were collected through purposive sampling, convenience sampling
and snowball sampling methods, and after applying the screening criteria, 424 valid responses were included in the
analysis. The data were analyzed using descriptive analysis, reliability testing, and multiple regression analysis.
The descriptive analysis was utilized to explain the demographic characteristics of the respondents. Correlation
analysis was conducted to examine the relationships between the variables. For the multiple regression analysis,
the results indicated that three factors, subjective norms, perceived behavioral control, and saving motives are
significantly influenced saving intention toward the Retirement Lottery. The model explained 61.7 percent of the
variance in saving intention (R² = 0.617). On the other hand, attitude toward the Retirement Lottery and gambling
motives were found to have no significant influence.
Keyword: Saving intention, Retirement lottery, Attitude, Subjective norms, Perceived behavioral control, Saving motive, Gambling motive
Download full manuscript....... |
107-114 |
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| 12. |
INCLUSIVE INNOVATION IN VIETNAM: CURRENT SITUATION AND POLICY SOLUTIONS
Nguyen Huu Xuyen & Vu Van Tich
DOI: https://doi.org/10.56293/IJMSSSR.2025.5912
ABSTRACT: This article examines the current landscape and proposes policy solutions to promote inclusive
innovation in Vietnam, within the broader context of transitioning toward a more sustainable and equitable
development model. By analyzing key factors such as the needs, motivations, and financial capacity of vulnerable
groups, the capacity of intermediary organizations and enterprises, and the enabling role of the State, the paper
identifies major barriers that have hindered inclusivity within the national innovation ecosystem. The proposed
policy measures include: designing flexible financial mechanisms; strengthening the capabilities of intermediary
institutions; fostering inclusive business models; developing tools to evaluate inclusive innovation; and integrating
inclusive goals into national development and science and technology strategies. These solutions are grounded in
empirical realities and informed by international experiences, with the aim of building a more effective, equitable,
and sustainable innovation ecosystem in Vietnam.
Keyword: Inclusive innovation, inclusivity, innovation policy, inclusive innovation policy.
Download full manuscript....... |
115-120 |
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| 13. |
The relationship between service quality and customer's intention to use ride-hailing service: Case study from Vietnam for Grab mobile application
Huy Khanh Nguyen
DOI: https://doi.org/10.56293/IJMSSSR.2025.5913
ABSTRACT: This study investigates the relationship between service quality factors and customers' Intention to Use
the Grab ride-hailing service among residents and workers in Hanoi, aiming to provide actionable
recommendations for service improvement The research employed a quantitative methodology, collecting 173
valid responses using a Likert scale questionnaire, with data analyzed through Cronbach's Alpha, Exploratory
Factor Analysis (EFA), and Multiple Regression Analysis. The research model included three independent
variables based on established service quality theories: Technical Quality (TQ), Functional Quality (FQ), and
Sensory Quality (SQ), predicting the dependent variable, Intention to Use (ITU). The regression results
demonstrated that the model is statistically significant, explaining 72% of the variation in usage intention.
Crucially, the analysis confirmed that Technical Quality and Sensory Quality positively and significantly impact
customers' Intention to Use the service, leading to the acceptance of hypotheses H1 and H3. Conversely,
Functional Quality was found to be statistically non-significant, resulting in the rejection of hypothesis H2. The
findings highlight that customers place a higher value on the Sensory Quality—the tangible aspects of the
experience—and the core Technical Quality (reliability and performance) when deciding on future service use
Keyword: Service quality; customer's intention to use; ride-hailing; Functional quality; Sensory quality; Technical quality
Download full manuscript....... |
121-131 |
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| 14. |
Market Dynamism and Institutional Environment on Performance of SMEs in Nigeria
Adams Audu, Prof. Zainab Dabo, Prof. Helen Afang Andow, & Dr. Rahilahtu Ahmad Muhammad
DOI: https://doi.org/10.56293/IJMSSSR.2025.5914
ABSTRACT: SMEs around the world struggle to maintain performance and managers work tirelessly to ensure their
businesses survive and perform effectively. Hence, this study examines the effect of market dynamism and
institutional environment on performance of SMEs in Nigeria. The study employed cross sectional design and
quantitative approach. Questionnaires were used to gather data from respondents and the collected data was
analysed using PLS-SEM. The study discovered that market dynamism and institutional environment have
significant impact on performance of SMEs in north central Nigeria. The study concludes that market dynamism
and institutional environment are key drivers of performance in SMEs, hence the study recommended amongst
others that SMEs should prioritize agility and responsiveness. This involves continuously monitoring market
trends, adapting to changing customer preferences, and innovating products and services to remain competitive.
Keyword: Market Dynamism, Institutional Environment, SME Performance, PLS-SEM, Contruct
Download full manuscript....... |
132-138 |
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| 15. |
Research on Impact Assessment Techniques and Collaborative Response Mechanisms for Emergency Logistics Systems in Resilient Cities under Catastrophic Disasters
Wang Bochen 1,He Changping 2,Guo Yuhan 3
DOI: https://doi.org/10.56293/IJMSSSR.2025.5915
ABSTRACT: To address the severe challenges posed by frequent mega-disasters to urban systems, enhance the
resilience of emergency logistics systems, and resolve coordination challenges in response efforts, this study
establishes a comprehensive evaluation framework for emergency logistics systems oriented toward resilient cities.
Based on resilient city theory and employing the Fuzzy-AHP method, a multi-level indicator system encompassing
four dimensions—robustness, responsiveness, collaborative adaptability, and learning resilience—was established,
comprising 20 specific quantifiable indicators. Through expert judgment and fuzzy mathematical processing,
qualitative assessments were converted into quantitative weights. Analysis revealed that system robustness and
rapid response capability serve as core supports (combined weight nearly 70%), with "first-batch material delivery
time" and "redundancy at critical nodes" ranking as the top two key indicators. Conversely, indicators related to
coordination mechanisms carry relatively lower weights, reflecting that during initial responses to extreme
disasters, basic survival and operational capabilities take precedence over coordination optimization. The study
indicates that emergency logistics resilience development should follow the priority sequence of "ensuring
survival, accelerating response, and optimizing coordination." Coordination mechanisms should focus on
developing functions directly linked to rapid response and reduce collaboration costs through institutionalization.
This research provides theoretical foundations and quantitative decision-making tools for optimizing emergency
resource allocation, diagnosing system bottlenecks, and enhancing cross-departmental coordination effectiveness.
Keyword: Resilient Cities; Emergency Logistics Systems; Fuzzy Analytic Hierarchy Process; Resilience Assessment; Collaborative Mechanisms; Weight Analysis
Download full manuscript....... |
139-146 |
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| 16. |
APPLICATION OF ARTIFICIAL INTELLIGENCE IN DESIGNING AND
EVALUATING UNIVERSITY CURRICULA IN THE CONTEXT OF DIGITAL TRANSFORMATION
Nguyen Thi Tuyet
DOI: https://doi.org/10.56293/IJMSSSR.2025.5916
ABSTRACT: In the era of digital transformation, artificial intelligence (AI) offers unprecedented opportunities to
innovate the design and evaluation of university curricula in line with international standards. This paper adopts a
literature review approach, drawing on global research, policy reports, and accreditation frameworks (AUN-QA,
ABET, CDIO) to analyze the role of AI. Findings reveal that AI supports the identification of learning outcomes,
optimizes content and instructional organization, and enhances the quality of assessment and accreditation. The
paper also highlights challenges in Vietnam and proposes directions for applying AI to improve higher education
quality in the new context.
Keyword: Artificial intelligence, curriculum, higher education, evaluation, digital transformation
Download full manuscript....... |
147-154 |
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| 17. |
Factors Influencing Direct Hotel Booking Decisions in Thailand
Benyapa Piboolvitayakul 1, Dr. Preecha Methavasaraphak 2
DOI: https://doi.org/10.56293/IJMSSSR.2025.5917
ABSTRACT: This study proposed to investigate the factors influencing Direct Hotel Booking Decisions in Thailand.
The objectives of this study were: 1) to study direct hotel booking decisions among travelers in Thailand and 2) to
study the factors influencing direct hotel booking decisions among travelers in Thailand. The questionnaire was
distributed to a total of 400 respondents who were Thai nationals with prior experience in direct hotel booking.
To conduct the study, the researcher employed a quantitative research approach by using non-probability
sampling in the form of the convenience sampling and Snowball sampling They were delivered using electronic
questionnaires and statistical analyses tools included Cronbach's Alpha to assess reliability, Descriptive statistics to
summarize demographics, and Multiple Linear Regression for hypotheses testing. The independent variables
examined were Perceived Ease of Use, Price, Payment Method, Information Quality, Electronic Word-of-Mouth,
and Customer Relationship.
The study results were: 1) Four factors were found to significantly influence Direct Hotel Booking Decision:
Perceived Ease of Use, Price, Information Quality, and Customer Relationship. These independent variables could
explain 57.4% of the variation in Direct Hotel Booking Decision (Adjusted R Square = 0.574). 2) The most
influential factor was Perceived Ease of Use, contributing influence (β=0.377), followed closely by Price with
(β=0.338). Information Quality (β =0.091) and Customer Relationship (β =0.087) also showed a significant,
though weaker, influence. 3) However, Payment Method and Electronic Word-of-Mouth were not found to
significantly influence direct hotel booking decisions in this model.
Keyword: Direct Hotel Booking Decision, Perceived Ease of Use, Price, Information Quality, and Customer Relationship
Download full manuscript....... |
155-166 |
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| 18. |
Formulation of Medical Professionals' Roles in Skincare Service Practices Based on the Principle of Justice
Aris Prio Agus Santoso 1, Anis Mashdurohatun 2 and Bambang Tri Bawono 3
DOI: https://doi.org/10.56293/IJMSSSR.2025.5918
ABSTRACT: The rapid expansion of the beauty industry has increasingly driven medical practitioners to participate
in commercial skincare activities, including excessive promotion, overclaiming, and marketing behaviors that
potentially violate professional ethics, trade regulations, and consumer protection principles. Ideally, however, the
role of medical practitioners must be carried out professionally, justly, and in accordance with regulatory standards
to ensure that medical authority, ethical integrity, and consumer rights are protected proportionally and
responsibly. This study seeks to formulate a justice-based model for defining the role of medical practitioners in
skincare services by integrating principles of professional ethics, legal norms, and consumer protection. The
formulation is expected to provide a foundation for strengthening operational standards, enhancing regulatory
oversight, and supporting legal harmonization that is responsive to the evolving dynamics of Indonesia's beauty
industry. Using a normative juridical method with a conceptual approach, qualitative analysis, and comparison of
established legal theories, this research identifies normative gaps, regulatory inconsistencies, and relevant justice
principles. The analytical process enables the development of a comprehensive and adaptive framework for the
medical practitioner's role in skincare practice. The findings reveal that medical practitioners are not merely
technical service providers; they serve as guardians of ethics, morality, and justice within skincare services. They
are responsible for ensuring that treatment is safe, effective, proportional, and oriented toward patient protection.
The integration of distributive justice, corrective justice, and fairness, combined with bioethical principles and role
theory demonstrates that medical professionalism must align with empathy, transparency, and moral integrity.
Role tension emerges when commercial demands intersect with ethical duties, thereby requiring fair, balanced, and
enforceable operational standards. This study ultimately proposes the "Empathic-Proportional Justice Model" as
an innovative framework that synthesizes ethical values, legal principles, and moral-spiritual considerations to
strengthen the role of medical practitioners in contemporary skincare practice.
Keyword: Medical Practitioners’ Role, Skincare Services, Justice.
Download full manuscript....... |
167-176 |
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| 19. |
The blue-pink spectrum of sustainability
Filiz Eroglu
DOI: https://doi.org/10.56293/IJMSSSR.2025.5919
ABSTRACT: Sustainable consumption awareness and habits constitute one of the critical factors for a sustainable
world and development. In the formulation of appropriate policies, the findings of scientific studies addressing the
sustainability phenomenon from various aspects are of paramount importance. This research, which examines
young consumers' sustainability awareness, behavior, and intentions within the context of gender, subjected the
data collected via surveys from 207 Turkish university students to Independent Samples T-Test. The results
revealed no significant difference based on gender regarding sustainable consumption awareness. However,
contrary to expectations, in the dimensions of reuse and reduce within sustainable consumption behavior and
intention, the mean scores of male consumers were higher than those of female consumers, although this
difference was not statistically significant. In the recycle and reconsider dimensions, a significant difference was
found in favor of female consumers, which aligns with expectations. These findings contribute to the expansion
of the relevant theory and will provide guidance in the development of sustainability-related policies in both the
public and private sectors.
Keyword: Sustainable consumption awareness, sustainable consumption behavior and intention, young consumers, gender.
Download full manuscript....... |
177-185 |
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| 20. |
Confessio Amanitas: Rousseau's Dilemma
Karunakaran B Shaji
DOI: https://doi.org/10.56293/IJMSSSR.2025.5920
ABSTRACT: Rousseau's encounters with idealism and philosophy of Romanticism had been problematic always. The
never ending dialectics between the self-consuming subjectivism and the fierce commitment to the revolutionary
ideals of Romanticism often proved to be undoing of the Rousseau's own version of the Romantic ideal which
insistently demanded a saner consciousness barring all stipulations of conventional codifications and norms which
became the substratum of the later romantics. In the wilder polemics of the mainstream romantics, Rousseau
often found symptoms of an anti-aesthete. This paper explores different dimensions of Rousseau's conflicting
relationships with the Romantic ideal.
Keyword: contemporary civility, sexual promiscuity, social morality, authoritarian ideas, possible permutations
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186-189 |
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| 21. |
Restructuring of the Absolute Authority of Military Courts by General Courts over Military Crimes as an Effort to Achieve Justice and Legal Certainty
Agus Taufikurrahman1, Gunarto 2, Jawade Hafidz 3 and Anis Mashdurohatun 4
DOI: https://doi.org/10.56293/IJMSSSR.2025.5921
ABSTRACT: This research is motivated by the problem of dual jurisdiction in law enforcement against TNI soldiers
who commit general crimes. In a democratic state governed by law, the principle of equality before the law
demands equal treatment for every citizen. However, the legal reality shows a disparity where TNI soldiers who
commit general crimes (such as murder, corruption, or assault) are still tried through the military justice
mechanism based on Law Number 31 of 1997. This contradicts the mandate of Article 65 paragraph (2) of Law
Number 34 of 2004 concerning the TNI, which states that soldiers are subject to general justice for general crimes
and military justice only for military crimes. The research results show three main findings. First, the current
regulation of absolute competence is still dominated by Law Number 31 of 1997, so that general courts do not
have the authority to try active soldiers even if they commit general crimes. Second, the obstacles to the
implementation of Article 65 paragraph (2) of the TNI Law are complex, including legal obstacles (the unrevised
Military Court Law and the absence of implementing regulations), institutional obstacles (institutional resistance
and sectoral egos), technical obstacles (the competence of law enforcement officers), and cultural obstacles
(differences in work culture and standards of proof between the military and civilian environments). Third, the
ideal reconstruction of absolute competence requires a multi-layered approach, namely: (1) Normative revision of
the Military Court Law to align with the TNI Law; (2) Clear categorization of criminal acts between general and
military crimes; (3) Procedural harmonization of procedural law; and (4) Strengthening institutional cooperation.
This reconstruction aims to restore the dignity of military justice for military discipline, while simultaneously
transferring jurisdiction over general crimes to general courts for the sake of transparency and public
accountability.
Keyword: Absolute Competence, Military Justice, General Justice, General Crimes, TNI Legal Reform
Download full manuscript....... |
190-197 |
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| 22. |
Examining the Interrelationships Among Cognitive, Affective, and Spiritual Competencies and Problem-Solving Abiliti es of Primary School Educators in Gorontalo Regency: A Quantitative Analysis
Deya Rahmatia H. Anuli 1, Abd. Kadim Masaong 2 and Besse Marhawati 3
DOI: https://doi.org/10.56293/IJMSSSR.2025.5922
ABSTRACT: This study investigates the relationship between cognitive, affective, and spiritual competencies and
problem-solving abilities among elementary school teachers in Gorontalo Regency, Indonesia. Despite the critical
role teachers play in developing students' problem-solving abilities, many educators continue to face challenges in
addressing learning problems innovatively and adaptively. While existing research predominantly examines
multiple intelligences in relation to student outcomes, limited attention has been directed toward understanding
how teachers' own cognitive, affective, and spiritual capacities influence their professional problem-solving skills.
This quantitative study employed a cross-sectional survey design involving all 192 elementary school teachers in
Tabongo District. Data were collected using a validated Likert-scale questionnaire (Cronbach's Alpha > 0.6) and
analyzed through descriptive statistics, normality testing (Kolmogorov-Smirnov), linearity assessment,
multicollinearity diagnostics, and multiple linear regression (IBM SPSS Statistics v.26). Findings reveal significant
positive correlations between problem-solving competencies and cognitive competencies (r = 0.382, p < .05),
affective competencies (r = 0.489, p < .05), and spiritual competencies (r = 0.434, p < .05). Collectively, these
three dimensions account for 34.6% of explained variance in problem-solving competencies (R = 0.587, R² =
0.346, p < .05). These results underscore the need for holistic teacher development frameworks that systematically
integrate cognitive, affective, and spiritual dimensions through targeted professional training interventions.
However, the study's cross-sectional design and regional specificity limit broader generalizability. Future research
should adopt longitudinal designs and include diverse geographical contexts to validate and extend these findings,
thereby informing scalable, evidence-based policies for enhancing teacher competencies and educational quality.
Keyword: Cognitive competencies, affective competencies, spiritual competencies, problem solving, elementary school teachers
Download full manuscript....... |
198-205 |
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| 23. |
Beyond the Baton, From Gesture to Growth: Reimagining Choral Conducting for Leadership,
Empathy, and Emotional-Social Intelligence in the IB MYP
Gao Tianqi 1, Mohd Hassan Abdullah 2
DOI: https://doi.org/10.56293/IJMSSSR.2025.5923
ABSTRACT: This paper investigates the potential of choral conducting as a pedagogical tool for cultivating
leadership, communication, and emotional growth within the International Baccalaureate Middle Years
Programme (IB MYP). Despite the MYP's commitment to holistic, inquiry-based learning, the MYP Arts Guide
lacks domain-specific frameworks for specialized practices such as conducting, leaving teachers to design curricula
and assessments independently. This absence has led to inconsistency, inequity, and missed opportunities to
integrate music education with social-emotional learning (SEL). Drawing on a Design and Development Research
(DDR) framework, this study employed a sequential mixed-methods approach, incorporating document analysis,
teacher interviews, and a Delphi expert panel. Findings revealed systemic gaps in curricular scaffolding and
identified six essential domains for adolescent conducting education: basic conducting techniques, aural and
listening skills, nonverbal communication, repertoire and score understanding, rehearsal strategy and problemsolving, and fundamental choral skills. Each domain was mapped to outcomes in emotional and social intelligence,
demonstrating how conducting fosters self-regulation, empathy, intercultural understanding, collaboration, and
collective identity. A validated choral conducting framework is proposed, aligning technical progression with the
IB's learner profile and broader goals of 21st-century education. The implications are significant: for IB schools,
the framework enhances consistency and equity; for teachers, it provides research-based scaffolding and reduces
workload; for students, it reframes music education as a pathway to leadership and resilience. Ultimately, the study
advances music education as both an artistic and humanistic practice, contributing to global debates on equity,
curriculum design, and the transformative potential of the arts.
Keyword: Choral Conducting, Emotional and Social Intelligence, Curriculum Design, International
Baccalaureate (IB), Music Education
Download full manuscript....... |
206-213 |
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| 24. |
Translation and the Promotion of Tamazight in Morocco: A Reanalysis of Language Attitudes in Light of Post-2011 Developments
Omar El Ghazi
DOI: https://doi.org/10.56293/IJMSSSR.2025.5924
ABSTRACT: This article revisits data collected in 2009 on attitudes towards the role of translation in promoting
Tamazight in Morocco. The original study was based on a questionnaire administered to Amazigh activists,
teachers, and university students and examined perceptions of translation into and out of Tamazight, preferred
text types, and perceived obstacles to language promotion. Using contemporary theoretical frameworks from
sociolinguistics, language revitalisation studies, and translation studies, the article reanalyses these findings in light
of the 2011 Moroccan Constitution, which recognised Amazigh as an official language. The results indicate that
while translation is widely perceived as culturally and symbolically valuable, it is not viewed as sufficient for
effective language revitalisation in the absence of standardisation, education, and institutional support. The article
argues that translation functions primarily as a mechanism of symbolic recognition rather than linguistic
normalisation and discusses implications for current language policy and cultural planning in Morocco.
Keyword: language attitudes, language revitalisation, minoritised languages, Morocco, Tamazight, translation,
standardisation
Download full manuscript....... |
214-227 |
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| 25. |
The Creation of Contemporary Craftsmanship for Costume Design; The Case Study of the Performing Arts "Tiger Hunting"
Assistant Professor Mutjarin Ittiphong
DOI: https://doi.org/10.56293/IJMSSSR.2025.5925
ABSTRACT: The contemporary craftsmanship is a form of art created by humans for the purpose of use and for the
benefit of living. Nowadays, the popularity of organic craftsmanship products has been rapidly increased focusing
on eco-friendly and sustainable materials.
The academic article "The Creation of Contemporary Craftsmanship for Costume Design; The Case Study of the
Performing Arts "Tiger Hunting", aims to discover, experiment and improve the quality of costume design for
performing arts. This research methodology is as follow; (1) conceptual framework (2) target group (3) analysis of
the theme of the performing arts "Tiger Hunting" (4) construction elements (5) costume design (6) creative
works.
The achievement of this creative research led to the synthesis of contemporary craftsmanship for two costume
design for performing arts and lead to tourism stimulation and development of the creative economy in the area
study.
Keyword: Craftsmanship, Costume Design, Tiger Hunting
Download full manuscript....... |
228-233 |
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| 26. |
Impact of Earnings Management on the Performance of Oil Companies in India: A Comparative Study
DR. DIPANWITA MAJUMDER, SONALI SARDAR
DOI: https://doi.org/10.56293/IJMSSSR.2025.5926
ABSTRACT: Purpose: Over the past decade, the Indian oil industry has undergone a remarkable transformation,
establishing a notable presence on the global stage. This evolution is characterized not only by significant
expansion in the industry's capacity but also by the proactive role of government policies in shaping its
development. Acknowledging the need for modernization and improved competitiveness, the government has
actively promoted private investment in the oil sector, illustrated by initiatives such as the Hydrogen Exploration
and Licensing Policy (HELP). Furthermore, the introduction of innovative biofuels, along with relative stability in
oil prices despite global market fluctuations, has enhanced India's appeal as an attractive hub for both domestic
and international investors. However, research indicates that earnings management plays a crucial for maintaining
such stability in stock prices within this sector (Greco, 2012; Hsaio et al., 2016). Sudden declines in oil prices,
driven by macroeconomic instability or natural disasters, have prompted oil companies to engage in earnings
management (Byard et al., 2007; Kjærland et al., 2021). As for measures, studies reveal that the government, as a
major shareholder, significantly constrains opportunities for earnings manipulation, thereby profoundly
influencing the financial landscape.
In India, while the oil industry remains predominantly government-controlled, the involvement of private players
adds complexity to market dynamics. This interplay between the state and private sectors is vital for our study,
which seeks to explore the intricate relationship between earnings management "analyzed through the Modified
Jones Models" and the overall performance of oil companies operating within the country.
Design/Methodology/Approach: The study investigates a diverse sample of 18 oil companies listed on the
National Stock Exchange (NSE) over a significant period from 2013 to 2022. These companies were thoughtfully
categorised into two groups based on their size: large and small. Comprehensive data for this analysis were
gathered from the Prowess database.
Study variables
In this study, a comprehensive analysis of key financial metrics, including cash flow, current assets, current
liabilities, and specifically the debt component within current liabilities, was conducted. Additionally, an
examination of depreciation, total assets, revenue generation, receivables, and the critical category of property,
plant, and equipment (PPE) is conducted. These variables are pivotal for calculating the Modified Jones Model, a
robust framework employed to assess the level of accruals within the firm’s financial statements. To capture the
management of earnings at the operational level, we have done the real earnings management.
Alongside analyzing these accruals, we assessed the firm's performance using various financial indicators such as
Return on Assets (ROA), the Price/Earnings Ratio (P/E), and Economic Value Added (EVA). This study uses a
multiple regression model, with accruals as the independent variable and the performance metrics as dependent
variables, providing a detailed view of the relationship between accrual practices and overall firm performance. We
also considered the Economic Political Uncertainty index to examine the impact of political or economic crises on
these relationships.
Findings: The results indicate that in large oil companies, managerial behaviour mainly involves manipulating
earnings through accounting adjustments rather than changing operations (Hutchinson et al., 2008; Iqbal et al.,
2010). However, economic and political uncertainties significantly influence managerial actions in this field.
However, in the case of smaller oil firms, the importance of Real Earnings Management (REM) considerably
affects their Return on Assets (ROA), as shown by the beta coefficient (β), although the firm's age remains the
most significant factor. This disparity underscores the complex dynamics of earnings management, where the
consequences can differ greatly based on the size and scope of the business involved. Further, under such
conditions, political and economic uncertainties often lead to negative consequences, prompting managers to
resort to earnings management via Accrual Earnings Management (AEM). Additionally, a one-sample t-test
reveals that larger companies tend to engage more in earnings management compared to the smaller ones.
Originality/Value: This analysis enhances the current body of research by investigating the relationship between
accrual-based earnings management and firm performance within the oil industry on India's National Stock
Exchange (NSE). This study is essential for regulators, investors, and other stakeholders, as it offers valuable
insights that can significantly inform their decision-making processes when considering investments in NSE-listed
oil companies.
Keyword: Accruals earnings management (AEM), Firm Performance, Economic Value Added (EVA), Modified
Jones Model, Return on Assets (ROA), Price-Earnings Ratio (P/E), Economic Political Uncertainty (EPU), Real
Earnings Management (REM), One-Sample t test
Download full manuscript....... |
234-247 |
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